A 301 redirect is a permanent redirect from one URL to another. It's the best way to ensure users and search engines are directed to the correct page when URLs change. Benefits include:

• SEO Value: 301 redirects pass between 90-99% of the link equity (ranking power) to the redirected page
• User Experience: Visitors are automatically sent to the new page
• Browser Caching: Browsers cache the redirect to make future visits faster

Common use cases for 301 redirects:

• Moving to a new domain
• Merging two websites or pages
• Changing your URL structure
• Creating a canonical URL (e.g., redirecting non-www to www)